Does your registration process asks so many personal information to fill? Did you notice many visitors left from your site because of your lengthy registration process? With the help of login via social profiles, your competitors provides them ease. Moreover, users do not have to remember their passwords at all. This feature is definitely beneficial to your competitors’ users who are on their smartphones where they just have to click login via Facebook or any other profiles and just finish their purchase process.
So, here are the strong reasons why using social login option can be beneficial to your eCommerce website as well.
When you are logging into an eCommerce website with your social login id, it becomes absolutely easy, quick and convenient. You can readily access the website in almost no time. The details related to social accounts are extremely easy to memorize as people are continuously logged into it or they use it very frequently.
Gives Personalized Shopping Experience
Each and every shopper wishes to have unique shopping experience. They prefer to shop on those websites that facilitate such shopping. When you use social login, people get this personalization option. This option facilitates the websites to gather information about gender, age, interests and all those details that will help to promote products that are related to the age and gender of a person. Based on this information, the website owners can come up with the right product suggestions. As this is more targeted marketing, the options of the customers getting convinced to buy the products are high. Such kind of personalization will definitely get the sales numbers ticking.
Enjoy their Stay on your Store
Your customers will be able to browse easily through your website and also share any product which according to them is worth sharing. As you will be offering a customized experience, your visitors are more likely to spend ample time on your website.
Increase Customer Retention
When you are offering them a customized user experience on your website they are more likely to come back. Signing in to your website is a hassle free process. It is a great sense of comfort for them that they do not have to take the strain of remembering their password. When they sign in with their social login, and happen to like any product of yours, you are getting free publicity for your products. When you have your repeat customers do this, you are easily attracting more number of prospective customers.
However, just as there are many pros to a given thing, there are cons too closely following it. Let us just take a look at what the cons could be.
Account Information Will Not be Fake:
Few of the users provide false information when they are entering into a social networking website. They may furnish those email details which have become obsolete. They have the access to control their privacy settings and also restrict who can view the information.
These are the benefits of keeping logins via social profiles but there are disadvantages as well. Keep in mind many users will not be happy to share their social data in other sites. Also, sometimes it create more confusion for users about which social profile they have used for particular store.
All in one social login has become extremely popular and caught up with many online merchants so do not be left behind on this highly convenience factor for your customers to login if you are still not using it, contact us to enable login via social profiles on your eCommerce store. This is the age of technological advancements and revelations. Be a part of it and leverage what it has to offer to all the users…online merchants as well as the shoppers!